Write Long Blog Post Or Separate Into Multiple Post?

Content length and quality is a hotly debated topic in the world of SEO, though most experts believe that longer content is better. The rationale is that the longer the content, the higher the chance of ranking for keywords and covering enough material to match your user’s intent.

But does that mean all your content should be over 1,000 words? And, for that matter, should you be posting as often as you can, even if it means creating content that doesn’t necessarily follow your content goals? 

Probably not. How long your pieces are and how often you post depends on your brand, your audience, and your content strategy.

How to Determine Content Quantity vs. Quality for Every Topic You Write

So far, I’ve written about content length in pretty broad terms. So how do you determine the right length for your specific content needs?

The manual way to do it is to google your topic keywords and analyze the top 10 or 20 posts that appear. Determine how long they are, and if they’re covering the topic thoroughly.

If the top-ranking posts cover the topic well within a certain word count, you can use it as a benchmark. If there’s room for improvement in your competitors’ content, this is an opportunity to create a longer piece (or a topic cluster of shorter pieces) that will rank better.

You’ll have to do this analysis for every topic you plan on covering, which could take a while.

There are tools, though, that will do the work for you. MarketMuse can take each topic, look at the competition and then determine how many words you’ll need to cover the topic completely and rank well on SERPs.

For this article, MarketMuse analyzed the topic (quality vs. quantity content) and determined that I would need to write a post around 1250 words.

It makes no sense to create long pieces of content if it means you’ll be writing a lot of fluff to hit a certain word count. Likewise, if posting often means you’ll be posting content your audience won’t find valuable, you’re probably better off reducing the number of posts.

The quantity and quality debate will not end here. However, the best content marketing strategy is to stick to your content plan and create relevant content that matches user intent.

Conclusion : 

Search engines don’t care about content length either; it’s not a ranking factor. They aim to provide the most relevant results for every search query.