How do I write a perfect SEO blog post in 2021?

Figure out the most common keywords in th eir article using Google Keyword tools or SEMRUSH then build your article around them. Include pictures, videos and infographics. Make sure you add a handful of internal and external hyperlinks. Then, make sure your site and page load FAST - reduce image sizes and get rid of unnecessary code.

After that, get BACKLINKS - and good ones, from trusted sources. Google how to get backlinks if needed.

Make sure your page is MOBILE FRIENDLY (Google page speed insights or search console) and that you’ve included all metadata for the page and alt tags for any images.

Make sure your page is indexed in Google - use Google search console.

Wait - it can take time for your page to rank

How To Write SEO article For Blog?

With all this information on how to blog, literally, anyone will be able to do it, as long as you have a deep understanding of the topic you are writing about. And since you're an expert in your industry, there's no reason why you can't sit back and write a high-quality post on a daily basis.

Step 1. Understand your audience.

Before you start writing, make sure you have a clear understanding of the audience you are targeting. What information are you interested in knowing? What do you identify with? This is where creating your buyer personas (consumer profiles) comes in handy. Consider what you know about your buyer personas and their interests when selecting a topic for your post.

For example, if your readers are “millennials” and want to start their own business, you probably don't need to provide them with essential information about social media, as most of them are very familiar with these platforms. However, it would be advisable for you to give them information on how to adjust their dissemination on social networks to move from a more informal and personal approach to a more commercial, professional and focused on social networks. That kind of adjustment is what separates you from posting generic material on your blog and posting what your audience really wants (and needs) to hear.

Don't you have buyer personas (consumer profiles) for your company? We offer you some useful resources to get you started.

HubSpot Buyer Persona Generator

Step 2. Begin by selecting a topic and a working title.

Before you start writing, you need to choose a topic for your post. The topic can be general at first. For example, if you're a plumber, you might start to think about what you want to write about leaking faucets. Afterward, you could come up with a few different working titles; that is, iterations or different ways of approaching the topic to help you focus your writing. For example, you might decide to limit your focus to something like "tools to fix leaky faucets" or "common causes of leaky faucets." A working title is specific and will lay the foundation for your post so you can start writing.

Let's look at a real post as an example: "How to create creative titles for your blog." Quite relevant, don't you think? In this case, the topic was probably the titles for blog posts. The provisional title could have been something like "process to select the title of a post"; However, the final title ended up being "How to create creative titles for your blog (and multiply your visits)"

Do you notice the evolution of the theme to the provisional title, and then to the final title? Although the working title doesn't end up as the final title (we'll talk about this in a moment), it does provide enough information so that you can focus your post on a more specific topic rather than a generic or overwhelming topic.

If you can't think of ideas, don't miss this post, where we describe step by step a practical process to turn one idea into many.

An additional suggestion in this regard is, as mentioned in the post, “repeat old topics to think of new unique and attractive topics”. To do this, we can:

• Change the scope of the topic
• Set the time frame
• Choose a new audience
• Take a positive/negative approach
• Submit a new format

Step 3. Write an engaging introduction.

Much has been said about the ideal length of a blog post; However, it is useless to think of a certain number of words if we do not have the ability to write a captivating introduction based on your objectives and your buyer persona.

First, we have to grab the reader's attention. If you lose the reader after he reads the first few paragraphs or even the first few sentences of the introduction, he will stop reading even before he gives your post a chance. You can do it in a number of ways: tell a story or joke, be empathetic, or captivate the reader with an interesting fact or statistic.

Then describe the purpose of the post and explain how it will address a problem the reader might be experiencing. This will provide him with a reason to keep reading and create a connection on how your post can help him improve his work or life. Here's an example of a post that we think grabs the readers' attention right away.

Attractive Blog Introduction

Step 4. Organize your content.

Sometimes the posts can have an overwhelming amount of information for both the reader and the writer. The trick is to organize the information so that readers are not intimidated by the length or amount of content. You can organize the information in several ways: sections, lists, tips or whatever is most appropriate for you. But the post must be organized!

Let's take a look at the post "Guide on how to use Snapchat for your brand." This post covers a lot of content, so we broke it down into different sections using the following headings: "How to set up your Snapchat account", "Snaps vs. Stories: what's the difference?", And "How to use Snapchat in business ". The sections have been separated into subsections, which are more detailed and also make the content easier to read.

To finish this step, all you need to do is create a draft of your post. In this way, before you start writing, you will know what points you want to cover and what will be the best order to develop them.

Step 5. Write!

The next step, but not the last, is to write the content itself. We couldn't forget about that, of course.

Now that you have your draft/template, you are ready to fill in the blanks. Use your draft as a guide to making sure you detail all the points, as needed. Write about a topic you know and, if necessary, do some research to gather more information, examples, and data to support your points. Don't forget to provide proper attribution when incorporating external sources. Do you need help finding accurate and engaging data to use in your post? At HubSpot, we've put together a number of important statistics that will surely help you when creating your content.

If you find that you have trouble linking sentences, you are not alone. Finding your "way" can be really challenging for many people. Fortunately, there are hundreds of tools you can take advantage of to improve your writing skills.

3 tools to create a blog

1. Quora

Can't you get a word? Quora allows you to have great brainstorming to develop articles based on the types of questions people ask about a specific topic, questions that can be answered in-depth with a blog post. To generate ideas specifically, search with your keywords and analyze the questions and answers that exist about it.

2. ZenPen

If you're having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “compose zone” designed to help you think only of the words without having to deal with formatting issues right away.

3. Pocket

Pocket is an extension for Chrome that allows you to save any interesting content you find on the internet with one click. This way you can reserve content and use it as inspiration for your subsequent publications and you will make your time online go more.

Step 6. Review, proofread and edit your post.

You are not done yet, but you are ready! The review process is an important part of blogging, so don't neglect it. Ask a colleague who knows grammar to check and correct your post. Also, he considers creating a list of key points that you cannot miss during the review.

When you're ready to review the formatting issues, keep the following in mind.

• Main picture
• Main Image Featured Image Blog

Make sure to choose a visually appealing and relevant image for your post. Because social networks prefer to process content with images, visuals now have more responsibility than ever for the success of your blog content that you share on social networks. In fact, according to recent HubSpot research, on all social channels, posts with images and photos are the most used content type to increase audience engagement.

To help you select an image for your publication, read "Basic Guide to Create Perfect Images for Your Website" and give your blog the style it deserves.

Visual appearance

No one is going to read a post that has a bad presentation. And it's not just the images that make a post visually appealing, but the format and organization of the post also matter.

In a properly formatted and visually appealing post, you'll notice that headings and subheadings are used to break up large blocks of text, and these headings follow the same style. Here's an example of this in one of our posts.

Blog Headlines

Also, screenshots should always have a sharp and similar border (see screenshot above for example), so they don't look like they're floating in space. And this style should always be respected in all posts.

Maintaining this consistency makes your content (and your brand) look more professional and attractive in the eyes of readers.

Topics / Tags

Tags are specific, public keywords that describe a post. They also allow readers to search for more content related to the same category on your blog. Avoid adding a long list of tags to each post, and instead, take a good look at your tagging strategy. Think of tags as "topics" or "categories" and select 10 to 20 tags that represent all the main topics you want to cover on your blog. Then be sure to stick with them.

Step 7. Insert a call to action (CTA) at the end.

At the end of each post, you should insert a call to action stating what you want the reader to do next, be it subscribe to your blog, download an ebook, sign up for a webinar or event, read a related article, etc. In general, CTAs are considered to benefit the marketer. Visitors read your post, click on the CTA, and sooner or later, you end up generating a lead. But calls to action are also a valuable resource for the people who read your content. Use your CTAs to deliver more content similar to the topic of the post they just read.

In our post "Top 16 Blogging Platforms (And How To Choose The Best One For You)", for example, readers get practical ideas on which platform best suits their needs. In the end, there is a CTA that urges readers to download a comprehensive guide to blogging for their businesses.

Call to Action or CTA Blog

Thus, readers who want to know more have the opportunity to do so, and the business receives a sales opportunity that they can follow up on ... someone who might even become a customer!

Step 8. Optimize your on-page SEO.

When you finish writing your post, optimize your post for SEO.

Don't obsess over the number of keywords to include. If there are opportunities to incorporate keywords with which you can better target your audience, without affecting the reader's experience, do so. If you can make your URL shorter and keyword-optimized, do it. But don't embed or generate keywords with arbitrary density. Google is smarter than you think!

Here's a quick reminder of what you can and should look for:

Meta description

Meta descriptions are the descriptions that follow the post title on Google search results pages. They provide searchers with a short summary of the post before clicking on it. They are typically 150-160 characters long and begin with a verb such as "learn," "read," or "discover." While meta descriptions are no longer a factor in Google's keyword ranking algorithm, they do provide searchers with an overview of what they will get from reading your post, which can help improve your clickthrough rate. in searches.

Page title and headers

Almost all blogging software uses your post title as your page title, which is the single most important on-page SEO element available to you. But if you've followed our formula, you should already have a working title that will help you naturally include keywords/phrases that are interesting to your target audience. Don't overcomplicate your title by trying to incorporate keywords where they don't naturally belong.

That being said, if there are clear opportunities to add the keywords you want in your post title and header, feel free to do so. Also, try to keep your headings short (preferably less than 65 characters) so that they won't get truncated in search engine results.

Anchor text (or anchor text)

Anchor text, or anchor text, is the word or words that link to another page, either on your site or on another website. Select keywords carefully that you want to link to other pages on your site, as search engines consider this when ranking your page for certain keywords.

It is also important to consider the pages you link to. Consider linking to pages that you want to rank well for that keyword. In the end, you could get a ranking on the first page of Google results instead of the second, which is no small feat.

Mobile optimization

Today, mobile devices account for almost 2 out of 3 minutes spent online. That is why it is increasingly important to have a website that is responsive or designed for mobile technology. In addition to ensuring that your website visitors (including your blog visitors) have the best possible experience, optimizing your technology for mobile devices will allow you to improve the SEO of your website.

Article Blog techinique : 

• Determine a Purpose
• Define a Target Audience
• Use paragraphs and headings
• Perform Keyword Research
• Link to existing content
• Use Targeted Keyword(s) Throughout Your Content
• Structure Your Content
• Optimize the Meta Title & Description
• Share Your Blog Post on Social Media